Dietenheim’s moving in!
On 14 October from 15.30 in the Stadthalle Dietenheim.
With the event “Dietenheim attracts” the city of Dietenheim becomes a platform for new and sustainable concepts in the clothing industry. Established companies will present themselves and their products as well as start-ups whose concepts are still in the trial phase. They are all united by the goal of countering the fast-moving clothing market with a sustainable and responsible approach to textiles of lasting value. And, of course, brainshirt is also involved.
With “Dietenheim attracts” the consumer finds a large selection of sustainably produced textiles bundled in one place and learns about new sales concepts in the areas of renting and bartering. Shopping opportunities in a relaxed atmosphere alternate with innovative consumer models/models of textile consumption.
With “Dietenheim attracts”, the companies present themselves at a central location in a region with strong purchasing power and a good location between Stuttgart and Munich. The meeting offers all participants good cross-linking possibilities, large mediale attention as well as an open-minded surrounding field for the testing of new concepts and scientific feedback regarding the resonance of the consumers.
For brainshirt managing director Matthias Hebeler, this event is absolutely trend-setting: “We show in Dietenheim that a regional textile production is indeed possible, if the participants really want it”. And continues: “We are looking forward to the dialogue with our customers. Conscious consumers who are aware of the fact that they very well have a market power with their purchase decision”.